Perrier CASE STUDY
As Perrier's First Marketing and Cultural Program Manager in Chicago, I established, devised and implemented a city-wide marketing and events program partnering with preeminent media, companies and organizations including - EXPO Chicago, The Art Institute of Chicago, Michigan Ave. Magazine, Gallery News Chicago, The Chicago Architecture Biennial, Hubbard Street Dance, The French Consulate, The Graham Foundation, etc.
Through my networking and programmatic strategy I solidified Perrier’s presence and strengthened its cultural currency through partnerships and curated events that reached our target audience of tastemakers and influencers 10-50K per month. I curated content for Perrier’s social media (Instagram 10.7K, Facebook 1.5M, Tumblr) and sought out buzz worthy local artists/cultural leaders as part of Perrier’s city wide arts programming.
I was responsible for maintaining ongoing knowledge of the international art, design and culture scene, proactively networking at leading industry events to represent the brand’s interests. Seeking out and fostering relationships with key stakeholders tailoring communication and partnership opportunities to meet the brand and partner’s goals.
I sought out collaboration opportunities with a variety of cultural organizations. In particular, The Museum of Contemporary Art’s Friday Late series PrimeTime, The Luftwerk x Perrier Concert Series and Activate a monthly curated pop up art event. For the inaugural national Perrier ARTXTRA art award and campaign, I pitched and on boarded The Museum of Contemporary Arts’ Curator Naomi Beckwith to join the artist nominating committee. All of which, created unique platforms for new audiences within the Art World.
